LinkedIn Content
We’ll review your current approach, identify what’s missing and put together a simple plan to help you reach the right people and generate more opportunities.
It’s rarely because “LinkedIn is dead”. The reasons are duller.
If your content doesn’t make your Ads easier to trust or your outreach less cold, what’s it for?
We don’t run social as a silo. If you just want a posting calendar, we’re probably the wrong people.
Content is the first of three parts we run together.
We stick to a few themes so every post has a job. These five come up most.
What your buyers need to hear from you: your frameworks, your view of the category, the mistakes you keep spotting. It makes the founder or expert someone worth listening to.
Client stories and outcomes you’re allowed to share, which Ads and outreach lean on when trust is thin. We only use numbers you can back up.
A clear view on how buying or your category really works, minus the arrogance. It stops your feed reading like a brochure.
How your offer works, who it’s for and who it isn’t, and what a good result takes. It softens cold audiences, which is why it suits Thought Leader Ads and mid-funnel nurture.
Your team and how you work with clients, used sparingly. It reminds buyers there are real people here. We skip the forced “day in the life” posts.
How we mix them: More proof and education when Ads are live, more opinion when you’re building recognition organically.
The raw material already exists in your business. We get it out of the people closest to the work.
We use both, but they do different jobs. Company pages back up the brand. Personal profiles usually carry the conversation.
| Company page | Personal profile | |
|---|---|---|
| Best at | Brand updates and official proof | Trust, reach and a recognisable point of view |
| Watch out for | Easy to scroll past in a busy feed | It only works when the voice feels real |
| Best used for | Backing up what your people say | Warming the market and feeding Ads creative |
Same expertise, different trust and reach.
Every package is scoped to you. Content is often quoted alongside Ads or Outreach.
Not included unless scoped: studio shoots, other social channels, website blogs or a new design system.
| Approach | What usually happens |
|---|---|
| Write it in-house | Good intentions, then client work takes over and the draft sits unfinished |
| Hand it to a ghostwriter | The copy may be polished, but it rarely sounds like the person posting it |
| Talk it through with us | One focused interview gives us real opinions, examples and language your buyers recognise |
No package menu
There isn’t a one-size package. We price the actual work involved, from one monthly interview and written posts to a wider programme feeding Ads and Outreach.
Voices: how many experts we interview, and how often
Output: the mix of posts, carousels and clips each month
Distribution: whether the work also feeds Ads and Outreach
Approvals: who signs off, and how quickly feedback comes back
You’ll leave with a clear scope, even if we’re not the right team to deliver it.
Good Ads need more than a “Book a demo” message. Content gives people a reason to stop first.
Without useful content, you are paying to introduce a stranger.
Outreach lands differently when people have already seen a useful idea from you.
The message is still personal. Content simply gives it some context.
We interview you and write in your voice. If you wouldn’t say a line out loud, it doesn’t go on your profile.
About 45 minutes a month for the interview, plus quick approvals. More voices or a lot of video adds time.
Yes, but organic alone is slower. Content with Ads usually warms people up better, and Outreach turns that attention into conversations.
Usually both. Personal profiles carry more trust, but the company page still matters for the brand.
We make formats built for LinkedIn. Studio shoots or motion graphics are scoped separately.
No, and be wary of anyone who does.
Yes, to start. Commit for longer later and we can talk about a discount.
We’ll review your current approach, identify what’s missing and put together a simple plan to help you reach the right people and generate more opportunities.