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LinkedIn Ads
LinkedIn Ads, run by a specialist
We run B2B LinkedIn Ads month to month: strategy, creative, testing and reporting. We’ve done it for over ten years and don’t touch Google or Meta.
- 10+ Years on LinkedIn Ads
- 500+ Accounts managed
- 1,000+ Campaigns run
- Level 2 LinkedIn certified LinkedIn Ads
Which one sounds like you?
Thinking About LinkedIn Ads?
Not sure where to start, who to target or how much to spend? Book a free 30-minute workshop and we’ll show you how we’d approach LinkedIn Ads for your business.
LinkedIn is a content platform
People on LinkedIn aren’t searching to buy. They’re scrolling a feed of people, companies and ideas.
Our job is to put content you can stand behind in front of the people who matter.
Sniper, not broadsword.
How we go about it
- Targeting aimed at the people who matter commercially
- Creative that teaches and proves before anyone’s asked to book a demo
- A route from first seeing you through to converting
- Document Ads, video and Thought Leader Ads, tested properly
Treat LinkedIn like Google with pricier clicks and you’ll be disappointed. Aimed at a precise B2B audience, it can be one of the best rooms in the building.
How we run your account
You’ll always know which of the seven stages we’re in.
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Workshop
Forty-five minutes, free, with no sales pitch. You leave with a plan whether you hire us or not.
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Diagnose
Audience, offer, funnel, tracking, creative and budget split. We sort what’s working from the expensive noise.
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Structure the funnel
Cold audiences need a reason to care and warm ones need proof. Conversion ads work once there’s trust, so they shouldn’t be all you run.
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Test creative
Planned tests of angles and formats: Document Ads, video, Thought Leader Ads, and single image where it earns a place. No new image every Tuesday.
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Optimise
Disciplined bids and budgets. We learn which audiences respond, cut what isn’t working and adjust.
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Report in plain English
Including demographics, so you can see who’s actually clicking and whether they’re the right people.
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Bi-weekly with Brett
You meet Brett at least every two weeks. The person doing the thinking is the one you talk to.
Reaching the right people
Targeting takes judgement.
- Titles, functions, seniority, company size, industry, skills and matched audiences, combined with care
- Smaller isn’t automatically better. Over-tight audiences get expensive and fragile
- A customer’s value matters more than the cheapest click
- LinkedIn is expensive when you don’t know who you’re targeting, and good value when you do
- If LinkedIn is the wrong channel for an offer, we’ll say so
Giving them a reason to care
Cold audiences need to learn something first.
Here’s what we use most.
- Thought Leader Ads, putting paid reach behind a founder’s posts
- Document Ads and longer narrative pieces
- Video, where it holds attention honestly
- Education about the offer before any hard ask
- Proof creative, when you’re allowed to make the claim
That’s why Content matters. Without it, Ads often end up as louder cold pitching.
Ads work harder with Content and Outreach
LinkedIn Ads can create demand on their own. Inside the full system they usually waste less.
ContentWarms the marketTrust · proof · creative source feeds creative and audiences
LinkedIn AdsScales reachCold → warm → convert
warmth before the ask
OutreachOpens real conversationswith the right ICP Meetings and pipeline
| Layer | Job |
|---|---|
| Content | Trust, proof, material for Thought Leader Ads and organic warmth |
| LinkedIn Ads | Scales reach, retargets warm audiences and tests offers |
| Outreach | Starts conversations with people who’ve had a chance to recognise you |
What that looks like in practice
- Retargeting people who’ve engaged with your content, so cold lists aren’t doing all the work
- Thought Leader Ads that sound like you, built from Content interviews
- Proof creative that eases sales scepticism
- Outreach that needn’t build all the trust in one connection note
- Pipeline conversations you can point to
For most ICPs, you want Content, Ads and Outreach working together.
Usually in scope
What management covers
- Strategy and funnel structure, from cold to conversion
- Campaign structure and targeting
- Creative testing across Document, video and Thought Leader Ads
- Lead Gen Form and conversion path setup
- Retargeting and audience building
- Ongoing optimisation
- Plain-English reporting, including who’s clicking
- Bi-weekly sessions with Brett: we go through the results together
- Senior access throughout, with no account-manager roulette
Management and media are separate. You pay LinkedIn directly for media.
Honest ranges
What it costs
We don’t publish a fee table, but here are honest ranges.
Management
Usually £800 to £5,000 a month, depending on markets, creative, funnel depth, reporting and how much we coordinate with Content and Outreach.
Media spend
Paid straight to LinkedIn. Early testing often runs at £2–5k a month, enough to learn from. A tiny budget won’t produce enterprise pipeline overnight.
Timeline
A cold start can work within about 30 days or take up to about 12 months, depending on your content, your offer and how fast we can iterate. We’ll tell you where you stand.
Terms
Month-to-month to start, with no lock-in. Commit for longer later and we can talk about a discount.
Tell us about your account and we’ll send a proper quote. We’re reasonable.
Results
Results live on the case studies page, where there’s room for the whole story.
LinkedIn Ads
61% Lower CPC & 127% Higher CTR
How Olivia Hudson rebuilt Radius Systems' LinkedIn advertising around the companies and decision-makers they actually wanted to reach — increasing CTR by 127% while reducing cost per click by 61%.
127%
Higher CTR
61%
Lower CPC
£0.79
Cost per click
LinkedIn Ads
From Zero Leads to a Scalable LinkedIn Lead Generation Campaign
When we started working with Holophane, their target market was incredibly specific. This wasn't about generating thousands of low-quality enquiries. It was about getting Holophane in front of the right people, inside the right organisations.
2M+
Impressions
46
LinkedIn leads
69%
Lower cost per conversion
Lead Generation
1 Million+ Impressions & Nearly 400 Enterprise Leads
How Olivia Hudson helped SponsorWorks reach decision-makers inside some of the world's largest organisations — generating more than 1 million targeted impressions and 388 LinkedIn leads.
388
Leads
1M+
Impressions
£13.04
Best cost per lead
Ask for relevant examples on your free call. We’ll share what we’re allowed to.
Who it suits and who it doesn’t
Not a fit
- Google Ads, Meta, SEO or web design. We don’t do those, but can introduce good freelancers and agencies
- Anyone expecting guaranteed ROI in month one
- Budgets like £200 for three months, which won’t teach anyone anything
- Brands that only ever want demo ads shown to ice-cold audiences
Good fit
Not ready to hire?
That’s fine. Book the free 30-minute workshop anyway and leave with a clearer plan.
Questions we get asked?
Are LinkedIn Ads expensive?
It depends what you sell. If your product is worth £10,000, spending around £100 to get in the right room can be perfectly reasonable. LinkedIn only gets expensive when you don’t know who you’re targeting.
What does management cost?
Usually £800 to £5,000 a month depending on complexity, with media paid separately. Ask for a proper quote.
How long before it works?
It varies. We’ve seen cold starts move in around 30 days and others take up to about 12 months, depending on content and offer.
Do you guarantee ROI?
No.
Do you manage Google or Meta?
No, we only do LinkedIn. If you need other channels, we can introduce good freelancers or agencies.
Should we do Content and Outreach as well?
Is there a long contract?
No. Month-to-month to start, with a discount if you choose a longer term later.
Get a plan first, then decide
Already running LinkedIn Ads? Claim a free audit. Still thinking about it? Book a free workshop. Both take 30 minutes and leave you with a plan you can use, whether or not we end up running it.
Free 30-minute session
Month-to-month
LinkedIn only