Angle A
Problem mirror
- How it goes
- Name a problem your ICP already feels, show that you work on it, then ask an easy question.
- Use it when
- Your category is crowded and every “what we do” pitch sounds the same.
LinkedIn Outreach
Sending LinkedIn Messages But Getting Nowhere?
Book a free health check. We’ll look at who you’re targeting, your connection requests, messaging and follow-ups, then show you how we’d improve your approach.
- About 20 connection requests a day
- Lists built around your ICP
- Messages written by people
- Weekly review and clean handover
What good outreach looks like
Good outreach is mostly about who you message.
Then it’s about how you talk to them.
Bad outreach is the opposite: bought lists, identical pitches and fake “noticed your post” lines, then wondering why the brand feels spammy six weeks later.
- People who fit your ICP: role, sector, company shape, and a trigger if you have one
- Messages that sound like a capable person wrote them
- A reason to connect that isn’t “I’d love to pick your brain about our all-in-one platform”
- A pace that respects people’s attention and LinkedIn’s rules
- A clean handover to sales once a real conversation starts
- Reporting on conversations and meetings, as well as connections
How it works
A simple weekly loop.
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Your ICP and list
We connect with people who fit your ideal customer profile at companies you’ve chosen.
Ideally: you give us an account-based marketing (ABM) list.
If not: we use LinkedIn’s filters to find people your Content will land with. A good list beats a big one.
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Daily volume
About 20 connection requests a day, which is LinkedIn’s limit.
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Messaging angles
A few angles built on buyer problems, proof and your offer, often echoing your Content. First messages stay short; long pitches on connection are where most outreach goes wrong.
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A soft next step
Early messages earn attention. We invite people into your audience, usually via a newsletter, and let recognition build.
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Follow-ups and stopping
Follow-ups at a steady pace, with time to reply. If someone isn’t interested, we stop.
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Replies and handover
We write the messages with you and nothing goes live without your approval. They go out under your person’s name. When someone replies, we tell you and hand over; we don’t reply for you.
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Weekly review
Each week we go through the results with you and adjust.
All done by hand, by a person. No automation tools.
What to actually say
Forget chasing a 40% reply rate. Turn up often and usefully in front of the right people, through your Content, interview or webinar invitations, a newsletter and short messages, until they feel they’ve seen you everywhere on LinkedIn.
How we write messages
- Keep the first message short. Nobody wants an essay with a connection request.
- Be specific. Talk about the buyer’s world and skip the wordplay.
- One idea per message. A pitch, case study and calendar link in one message is too much.
- Earn the next step. Start soft with a newsletter or something useful. A connection isn’t a meeting, and a meeting isn’t a demo.
- Sound like the company. Especially if expert Content is live, so people recognise you.
- Be honest about fit. Saying who you’re not for leads to better conversations.
- No fake personalisation. “Loved your post on leadership” when you didn’t read it does real damage.
Three angles we start from
Angle B
Proof, then relevance
- How it goes
- Share one concrete proof point, like a sector, an outcome or a constraint you solved. Say why it might matter to them and offer a short chat.
- Use it when
- You have real proof you’re allowed to mention. We never make up numbers.
Angle C
Content echo
- How it goes
- Pick up a theme from recent founder posts or Thought Leader Ads, add one new commercial thought, and invite a conversation if it’s relevant.
- Use it when
- Content or Ads have already been warming the same people.
We write and test angles with you, in your sales team’s language.
How many people a day?
About 20, because that’s LinkedIn’s limit.
Why 20 is enough
- Everyone you connect with should be someone your Content can also reach
- Your team has to keep up with the replies
- Sending identical copy to hundreds a day is how accounts get into trouble
- If the maths only works at hundreds a day, the offer, ICP or channel is usually wrong. More volume won’t fix it
We set the pace around your ICP size and your team’s capacity.
When Outreach beats Ads
You don’t always need Ads.
Outreach and Content
If your market is small and known, say around 1,200 ideal people, paying Ads to find them can be money badly spent. Message them directly with a genuine offer and warm them with Content instead. On a tight budget with a known list, that works well.
Ads earn their keep when you need scale, with hundreds of thousands of impressions across a wider ICP.
Outreach stays precise at about 20 people a day. We’ll tell you which way your ICP size points.
What you get
Every programme is scoped to you. Most include these.
- Defining or sharpening your ICP
- Building and cleaning the list, from your ABM list or LinkedIn’s filters
- Messaging angles written with you. Nothing goes live until you approve it
- Follow-ups, ending in a soft invite to your newsletter
- Telling you when someone replies so sales can take over. We don’t reply for you
- Weekly review
- Lining up with Content themes and Ads audiences when they’re running
No price list
How we price Outreach
We scope Outreach alongside your wider LinkedIn setup. A lot depends on whether Content and Ads already reach the same people.
Four things shape the quote
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The list: your ABM list, or one we build from LinkedIn’s filters
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Profiles: whose profiles we send from, and how many
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Pace and replies: daily volume (LinkedIn caps it at about 20) and who picks up replies
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Support: how Content and Ads warm the same accounts
We’ll tell you if Outreach alone will do, or if you need the full system.
Outreach works better with Content and Ads
It helps when people have seen you before the connection request arrives.
ContentWarms the marketTrust · proof · creative source feeds creative and audiences
LinkedIn AdsScales reachCold → warm → convert warmth before the ask
OutreachOpens real conversationswith the right ICP
Meetings and pipeline
- Cold: A stranger with a pitch Warmed first: They may already know your name or your ideas
- Cold: Every message has to sell Warmed first: Messages can be shorter and more human
- Cold: Plenty of scepticism Warmed first: Shared context from your posts and Thought Leader Ads
- Cold: Pipeline rests on one clever message Warmed first: The whole system shares the load
Who it suits and who it doesn’t
Not a fit
- “50 demos a week from LinkedIn” maths with no clear offer
- Teams who want heavy automation, whatever the risk to the account
- Multi-channel lead generation. We don’t do email spam, Google or Meta
- Nobody free to carry on the conversation when prospects reply
Good fit
- A clear ICP and a conversation worth having
- A sales team ready to pick up replies
- Small, known audiences where direct messages beat buying impressions
- Smaller budgets that still need pipeline
- Caring more about fit than connection counts
- Open to Content. Ads are optional when the list is small
Questions we get asked?
How many people can we connect with a day?
About 20. That’s LinkedIn’s limit and we work within it.
Do you use automation tools?
No. It’s done by hand, by a real person, so there are no tool logos here.
When will we see conversations, and how many?
Roughly 4–8 quality leads a month per profile once it’s running properly, depending on your ICP, your offer and whether Content is warming the same people. That’s guidance, not a guarantee.
Do messages go out as us?
Yes, under your person’s name. We write them with you and nothing goes live until you approve it. We don’t reply for you; as soon as someone replies, we let you know.
Can Outreach work without Ads?
Yes. With Content and a genuine offer it can work very well, especially for a small, specific ICP. If you need hundreds of thousands of impressions, Ads are usually better. If you know exactly who matters, Outreach is often sharper.
Is it LinkedIn only?
Yes, and month-to-month. We don’t do Google Ads, Meta or web design.
Sending LinkedIn Messages But Getting Nowhere?
Book a free health check. We’ll look at who you’re targeting, your connection requests, messaging and follow-ups, then show you how we’d improve your approach.
Free 30-minute health check
Month-to-month
LinkedIn only