Case Studies

The work behind the numbers.

Eight B2B businesses, eight very different problems. From enterprise finance and infrastructure to fulfilment, sponsorship, media, industrial lighting and search. Every figure on this page comes from the campaigns themselves.

8 Case studies
11.7M+ Targeted impressions
£226,274 Tracked conversion value
83% Best cost-per-click reduction
Katie Shepherd, Fulfilmentcrowd ABM

From £37 Clicks to a Full LinkedIn ABM & Demand Generation Engine

When we took over Fulfilmentcrowd's LinkedIn advertising, the account wasn't necessarily doing everything wrong. It just wasn't working anywhere near as efficiently as it could.

83% CPC reduction
£6.43 Cost per click
85,991 Monthly impressions
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Gerard Edwards, Podcast Radio Lead Generation

158 Booked Demos From a Highly Targeted LinkedIn Campaign

They had a strong service and a compelling offer. The challenge was getting that offer directly in front of the senior marketing decision-makers most likely to buy it.

158 Booked demos
1M+ Impressions
£87.69 Per booked demo
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LinkedIn Ads

61% Lower CPC & 127% Higher CTR

How Olivia Hudson rebuilt Radius Systems' LinkedIn advertising around the companies and decision-makers they actually wanted to reach — increasing CTR by 127% while reducing cost per click by 61%.

127% Higher CTR
61% Lower CPC
£0.79 Cost per click
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Lead Generation

1 Million+ Impressions & Nearly 400 Enterprise Leads

How Olivia Hudson helped SponsorWorks reach decision-makers inside some of the world's largest organisations — generating more than 1 million targeted impressions and 388 LinkedIn leads.

388 Leads
1M+ Impressions
£13.04 Best cost per lead
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Rob Cary, Holophane Europe LinkedIn Ads

From Zero Leads to a Scalable LinkedIn Lead Generation Campaign

When we started working with Holophane, their target market was incredibly specific. This wasn't about generating thousands of low-quality enquiries. It was about getting Holophane in front of the right people, inside the right organisations.

2M+ Impressions
46 LinkedIn leads
69% Lower cost per conversion
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Dan Francis, Level Up Leads Full-Funnel

36 Leads at £48.84 While Building a Full LinkedIn Funnel

Level Up Leads is a Kent-based SEO agency looking to generate more opportunities through LinkedIn. We're still relatively early into the campaign, so the focus hasn't simply been on switching on a lead generation advert and hoping for the best.

36 Leads
£48.84 Cost per lead
£3 Per website visit
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Full-Funnel

500,000+ Impressions, 4,000 Clicks & a $1.52 CPC

How Olivia Hudson helped VectorBuilder build a repeatable LinkedIn Ads system that generated more than 500,000 impressions, 4,000 clicks and 232 conversions in just four and a half months.

500k+ Impressions
0.76% Average CTR
$1.52 Cost per click
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